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Jeff brings nearly 30 years of experience helping organisations improve performance through the smart use of data and technology. He has worked across multiple industries and global markets, spanning start-ups and large multinationals. Known for his inquisitive mindset, Jeff approaches technology challenges with fresh perspective and practical insight. Outside of work, he enjoys time at the beach with his family and unwinding with a glass of red and a classic 90s film.

Lauchlan has extensive experience as a sales executive in large software companies (including SAP), with deep knowledge of how they operate. He has been responsible for go-to-market planning, large deal pursuit strategy, commercial deal structuring, presales and value engineering. He has spent the last 15 years architecting large transformational software deals for software vendors and SI's. Outside of work, he enjoys time with his young family and playing an active role in their sporting organisations.